Skip advert
Advertisement

If electric car buyers thought they were confused, they ain’t seen nothing yet

Confusion and uncertainty haven't helped the UK electric car market and little is likely to change, but it’s a great time to buy and Auto Express is here to help

Opinion - electric car confusion

If you’ve ever tried reading up on quantum-string theory or simultaneously solving three Rubics cubes while also attempting to juggle, you’ll have at least some idea of the brain-scrambling confusion faced by UK electric-car buyers over recent years. 

Range anxiety, the chip shortage, depreciation, battery life, environmental impact, charging infrastructure, the ICE ban, the ZEV mandate and, of course, government grants - the electric car space has been a storm of complex issues, conflicting advice, and wild opinions. 

Advertisement - Article continues below

Consumers who quite like the idea of an EV have been faced with an almost-weekly reason to seriously doubt that they’d be making the right decision. Meanwhile, the world wonders why the uptake of electric cars by private buyers has been less than spectacular.

Ready to make the switch to an electric car? Our nationwide dealer network has thousands of EVs on offer right now with new, used and leasing deals to choose from...

There is no doubt that prices for new electric cars were way too high a few years ago, but back then the global microchip shortage meant manufacturers were able to sell every EV they could build. Popular models had long waiting lists. Today, that situation has reversed. The ZEV mandate makes selling EVs a priority, so discounts and incentives were rife in the market even before the manufacturers got the Electric Car Grant they’ve been crying out for. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Could the new grant be a watershed moment that clears the uncertainty and means more consumers can confidently buy the EV they’ve been wanting? Yes, and no. There’s more choice than ever with some truly outstanding products and prices falling. But the road to going electric remains a confusing one to navigate. 

It will become clear which cars qualify for which level of EV grant on 11 August, but we’ve already seen manufacturers that may not make the cut matching the grant with their own discounts. And just because a car is cheaper thanks to a government grant, won’t always guarantee it’s a good deal. Many EVs on our Find a Car service had discounts bigger than £4,000 before the grant was even announced. To track the latest EV deals, our sister brand, Carwow is running a live hub page.  

Advertisement - Article continues below

There are other big questions to answer as well. What will these subsidies of new electric car purchases do to used car values? How will the cost and availability of charging impact life with an electric car over the coming years? Will further advances in EV tech make today’s models quickly seem outdated, as has happened to older electric cars?     

Here at Auto Express we are big fans of EVs and huge advocates of helping consumers make the best car-buying decisions. As ever, you’ll find lots of answers to the big electric questions, but we will always strive to give you the informed insight you can trust. Today is a great time to buy an EV, but you must research and shop around to secure yourself the best deal on the right car. 

Public charging is very expensive, but if you don’t do many miles it can work. Yet if you can charge at home there are big savings to be made over an equivalent petrol car. 

EV tech will continue to advance but pricing levels are equalising with petrol cars, warranties are long and battery failures are rare. Electric-car depreciation has stung a lot of people but the market for used models should settle down, and means there are big bargains to be had on the second-hand market.  

More than anything though, most people will love owning today’s fast, quiet, long-range and easy-to-use electric cars. They’re good enough to make a little confusion worthwhile.

Latest electric car deals

Dacia Spring
Renault 5
BYD Dolphin
Tesla Model 3
Polestar 2
BMW I4
KIA EV3
Omoda 5
Nissan Ariya
Skip advert
Advertisement
Steve Walker, head of digital content, Auto Express
Head of digital content

Steve looks after the Auto Express website; planning new content, growing online traffic and managing the web team. He’s been a motoring journalist, road tester and editor for over 20 years, contributing to titles including MSN Cars, Auto Trader, The Scotsman and The Wall Street Journal.

Skip advert
Advertisement

Recommended

Peugeot GTi future: hybrid power could be coming, but no hot SUVs
New Peugeot E-208 GTi and 205 GTi - front action

Peugeot GTi future: hybrid power could be coming, but no hot SUVs

The electric hot hatch costs £34,995 and lands in the UK next year. We ask Peugeot CEO Alain Favey if a hybrid or SUV GTi will follow it
News
5 Aug 2026
New electric BMW M3 caught testing on the Nurburgring with aggressive styling
BMW M3 Electric - front tracking

New electric BMW M3 caught testing on the Nurburgring with aggressive styling

The electric model will be the most powerful to wear the M3 badge
News
5 Aug 2026
New Ford Kuga will arrive in 2029 with a little help from China
Ford Kuga render - front (watermarked)

New Ford Kuga will arrive in 2029 with a little help from China

The new Kuga will feature rally-bred looks and a practical cabin, and it'll powered by electric and hybrid tech from partner Geely
News
31 Jul 2026
Future of Aston Martin: next generation sports car and SUV secrets revealed
Aston CEO Adrian Hallmark talking to Phil McNamara next to a Vanquish

Future of Aston Martin: next generation sports car and SUV secrets revealed

Exclusive details of the new Aston Martin generation: new platform, hybrid and electric power, on the road in three-to-four years
News
6 Jul 2026

Most Popular

Dacia Duster and Bigster hybrids get a hefty price cut
Dacia Duster - cornering

Dacia Duster and Bigster hybrids get a hefty price cut

The Dacia Duster and Bigster hybrid models now start from £23,345 and £26,715 respectively
News
4 Aug 2026
New Volkswagen ID.3 Neo 2026 review: EV puts VW back where it belongs
New Volkswagen ID.3 Neo - front tracking

New Volkswagen ID.3 Neo 2026 review: EV puts VW back where it belongs

Has VW’s all-electric hatchback finally grown up? We get behind the wheel to find out
Road tests
4 Aug 2026
Long-term test: Renault 4 E-Tech Iconic+
Renault 4 - charging fleetwatch

Long-term test: Renault 4 E-Tech Iconic+

Second fleetwatch report: living without a home charger means regular public charging, but the R4 is proving it isn’t as inconvenient as expected
Long-term tests
5 Aug 2026

Find a car with the experts