Skip advert
Advertisement

Volkswagen I.D. concept 2017 review

We enjoy a short drive in VW's I.D. concept, which previews the first of a new range of electric vehicles from the brand

It’s impossible to gauge from the concept how the roadgoing I.D. will drive in 2020. But its clever packaging and roomy, airy cabin show a promising new direction for Volkswagen. The biggest challenge for the firm’s engineers now, in fact, is to deliver enough of the show car’s hi-tech tricks, and a reasonable range, while still keeping VW’s promise that the I.D. will cost Golf money.

Advertisement - Article continues below

Volkswagen actually built pure-electric versions of the Mk1 and Mk2 Golf more than 30 years ago - but only recently has the firm really stepped up to the plate, launching the e-Up! and two versions of the e-Golf. In the near future, though, the German brand believes that it will need a more bespoke set-up to really exploit e-mobility - and that’s where I.D. comes in. 

We’ve been to Lisbon to have a short spin in the I.D., a funky-looking concept that was unveiled at last year’s Paris Motor Show. I.D. previews the first of a whole new range of pure-electric vehicles from VW; it’ll reach showrooms by 2020, apparently, and senior company sources say it’ll cost around the same as a decently specced Golf diesel - so around £22,000. 

Think this is a bit of a folly? Think again. VW says the I.D. is every bit as important as the Mk1 Golf, or the original Beetle; indeed, by 2025, it estimates that one in six of all the cars it sells will have purely electric power. That’s around a million EVs per year - and to support it, VW has developed a whole new platform that’s designed around accommodating large battery packs and electric motors. It’s already designated a factory for I.D. production, too - at Zwichau in eastern Germany. 

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Used - available now

Golf

2024 Volkswagen

Golf

45,539 milesAutomaticPetrol1.4L

Cash £17,797
View Golf
Golf

2024 Volkswagen

Golf

20,819 milesManualPetrol1.5L

Cash £17,100
View Golf
Golf

2020 Volkswagen

Golf

42,900 milesManualDiesel1.6L

Cash £12,899
View Golf
Golf

2024 Volkswagen

Golf

46,960 milesManualDiesel2.0L

Cash £14,800
View Golf

• Best electric cars on sale

Called MEB, the new chassis architecture will also underpin models from the VW Group’s other ‘volume brands’: SEATAudi and Skoda. It can have front- and rear-mounted motors, so it could support four-wheel-drive electric SUVs. And while the I.D. concept is expected to be the smallest model in the line-up, MEB will support cars of up to around 4.8 metres in length. 

In fact, one of the first things to strike you about the I.D. concept as you approach it is how small it is. It’s a hatchback that’s around 15cm shorter than the current Golf, so only a little bit longer than the Polo. But its wheelbase is within a couple of centimetres of a Passat’s - a key development that’s only been made possible by MEB. 

The overall look is clean and sophisticated - although there are show car elements that are likely to be toned down for production. The rear sliding doors will probably be replaced by conventional items; this, in turn, will mean a B-pillar where currently there’s open space. And the side-mounted cameras will be swapped for regular mirrors. 

Thankfully, the one-off concept’s basic electric powertrain will also be reconfigured, to become a 168bhp electric motor driving the rear wheels. VW is likely to offer the car with a choice of battery capacities to suit all wallets and lifestyles - everything from around 200 miles up to an impressive 375 miles. It’s worth noting, of course, that these figures may look much more ‘normal’ by the time 2020’s battery tech kicks in. 

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

The concept is valued at more than seven figures, so VW didn’t allow us to take it much beyond 15mph along our short test route. Driving dynamics weren’t up for evaluation here anyway; what we were able to sample is how the I.D.’s cabin environment feels on the move - and it’s pretty special. 

Just as the small exterior dimensions may surprise, so, too, will the generous amount of space once you climb aboard. There’s enough space for four tall adults to sit in comfort - and we’re told the production model will take advantage of the flat floor to add a fifth space as part of a rear bench seat. 

It’s incredibly airy, too, thanks to a spectacular full-length panoramic glass roof that bathes the soft-shaded cabin materials in light. And even where there are structures and materials, their design is beautifully simple. There’s no screen in the middle of the dash - nor a centre console. Even the central armrest can be moved fore and aft - or removed completely if it’s not needed. 

There are, in fact, no physical switches. The concept’s gearbox is controlled by touch-sensitive areas at the bottom of the small steering wheel. And elements like heated seats, ventilation and even mobile phone controls are integrated into panels in each of the doors. The only screen is the driver’s instrument panel, a hi-res unit that’s viewed through the steering wheel instead of over it and is capable of displaying navigation info, speed and info on what you’re playing through your smartphone. 

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

How much of this will make production? Christine Leuderalbert, a marketing specialist in VW’s e-Mobility division, says the firm is determined to keep the button count to a minimum. “We know there are some elements like the hazard switch that have to legally have a button,” she explains, “but beyond that, we’re exploring lots of possibilities, including gesture and speech controls.”

She acknowledges that the I.D.’s fascia will need to incorporate some storage space - right now, there’s nowhere to even store your phone, let alone a glovebox - but also points out that the fascia’s fabric finish would offer great scope for personalisation. The production car may also get a front boot (a ‘frunk’) to boost practicality and take advantage of the fact that there are no oily bits in there. And the panoramic roof will be offered, at least as an option.

Later in the I.D.’s life - by around 2025, VW says - the car will offer full Level 5 autonomy. And the concept already showcases some of the additional possibilities that this will bring; touch the centre of the steering wheel for three seconds and it glides slowly into the dashboard, freeing up space ahead of the driver for them to read a magazine or watch a smartphone. 

There are exterior touches, too; the headlights use their multiple LEDs to ‘gesture’ to pedestrians and other road users, showing that the I.D. is aware of their presence and prepared for them to move in front of it. This sounds like a gimmick but it succeeds in giving this most technical of vehicles a welcome shot of character. After all, how many other vehicles can give their owner a cheeky wink every morning?

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

New & used car deals

Volkswagen Golf

Volkswagen Golf

RRP £24,625Avg. savings £2,271 off RRP*Used from £12,800
Cupra Leon

Cupra Leon

RRP £31,415Avg. savings £5,137 off RRP*Used from £19,641
Audi A3

Audi A3

RRP £26,295Avg. savings £2,510 off RRP*Used from £11,890
Cupra Formentor

Cupra Formentor

RRP £32,315Avg. savings £5,713 off RRP*Used from £15,800
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Have you considered?

Used Skoda Fabia (Mk4, 2021-date) buyer’s guide: great value, comfy and spacious
Used Skoda Fabia - front

Used Skoda Fabia (Mk4, 2021-date) buyer’s guide: great value, comfy and spacious

Used car tests
22 May 2025
Cupra Leon review
Cupra Leon - front action

Cupra Leon review

In-depth reviews
10 Mar 2025
Used Vauxhall Astra (Mk8, 2022-date) buyer’s guide: popular hatch is more tempting than ever
Used Vauxhall Astra Mk8 - front

Used Vauxhall Astra (Mk8, 2022-date) buyer’s guide: popular hatch is more tempting than ever

Used car tests
7 Mar 2025

Most Popular

Citroen is plotting a new 2CV – but the risks are huge
Citroen 2CV retro render

Citroen is plotting a new 2CV – but the risks are huge

We talk to Citroen bosses on plans to reboot its icon – and do they go retro or futuristic?
News
8 Jun 2025
New Kia Sportage breaks cover and it’s sleeker than ever
Kia Sportage - front

New Kia Sportage breaks cover and it’s sleeker than ever

Full specification and details have been announced for the UK version of Kia’s big-selling mid-size SUV
News
4 Jun 2025
Best mid-size SUVs to buy 2025 - our expert pick of the top options
June 2025 Best mid-size SUVs

Best mid-size SUVs to buy 2025 - our expert pick of the top options

Mid-size SUVs are hugely popular in the UK, and these are the very best of the current crop
Best cars & vans
4 Jun 2025