Skip advert
Advertisement

New Toyota FJ Bruiser Concept makes monster trucks look modest

This bonkers celebration of Toyota Land Cruiser’s heritage is one of a dozen cars Toyota has brought to SEMA 2023

The recent Tokyo Motor Show saw Toyota unveil a slew of sensible electric car concepts as it laid out its plans for a greener, more connected future. However, the Japanese brand has taken a very different approach at the 2023 SEMA show in Las Vegas, displaying dozens of wild show cars and highly accessorised models, headlined by the truly bonkers Toyota FJ Bruiser concept.

Advertisement - Article continues below

What began life as a 1966 Toyota FJ45 pick-up truck has been transformed into a rock-crawling, terrain-devouring, destroyer of anything that stands in its way. Powering this teal behemoth is a 5.8-litre Nascar V8 from Toyota Racing Development in California, which produces 715bhp and is fed via the enormous air intake that sticks out of the bonnet.

All that power is sent through a 3-speed automatic race-built transmission, then an Advanced Adapter Atlas transfer case before reaching the Currie differentials in the front and rear solid axles. According to Toyota, the drivetrain setup allows the FJ Bruiser to crawl at 12mph in its lowest gear and reach speeds of up to 165mph in top gear, both while the engine is revving at 7,000rpm.

To ensure the FJ Bruiser could accommodate its new drivetrain, not to mention handle the V8’s substantial grunt, the Toyota Motorsport team fabricated a full tube chassis and roll cage for it, then mounted the body panels around that. It also added Fox shocks, 42-inch BF Goodrich tyres on 20-inch beadlock wheels and a MagnaFlow exhaust system with side exits by the doors that delivers an “intimidating” exhaust note. Like the rest of the car wasn’t already!

We wouldn’t dare doubt the FJ Bruiser’s off-road abilities, but just in case ground clearance ever did become an issue and the truck got high centred, the team have fitted a tank track to the belly of the beast that can be used to drive it off the obstacle. It can be activated at the push of a button from the cab, so the driver doesn’t have to unbuckle or get out. 

Speaking of the cabin, the FJ Bruiser features two Momo Daytona EVO bucket seats reskinned in plaid to match the truck’s paint scheme, as an homage to the FJ’s original plaid bench seat. 

As we mentioned, the FJ Bruiser is one of many cars Toyota has on display at this year’s SEMA show. Others include the two-door Tacoma X-Runner Concept that harks back to the sports trucks of the 80s and 90s, special editions of its GR86 and Supra sports car, and the new Toyota Land Cruiser in First Edition guise.

Looking for a slightly more sensible pick-up truck? These are the best ones you can buy...

Skip advert
Advertisement
Ellis Hyde, staff writer Auto Express
News reporter

As our news reporter, Ellis is responsible for covering everything new and exciting in the motoring world, from quirky quadricycles to luxury MPVs, hot hatches and supercars. He was previously the content editor for DrivingElectric and won the Newspress Automotive Journalist Rising Star award in 2022.

Skip advert
Advertisement

Recommended

New Toyota Celica confirmed: mid-engined sports car gets famous name
New Toyota sports car testing - front angled

New Toyota Celica confirmed: mid-engined sports car gets famous name

The new lightweight sports car will mark the return of a famous Toyota name. We’ve driven it, and it’s been spotted once again testing in a motorsport…
News
3 Nov 2026
Mystery Toyota sighting hints at new small electric SUV designed for Europe
Mystery Toyota SUV spied - front 3/4

Mystery Toyota sighting hints at new small electric SUV designed for Europe

Early prototype confirms Japanese brand is now moving quickly to offer more Euro-friendly models
News
30 Oct 2026
New Toyota hybrid engine on its way, and it could return over 85mpg
Next-gen Toyota hybrid engine

New Toyota hybrid engine on its way, and it could return over 85mpg

Japanese giant has put all of its engineering might behind new 1.5-litre engine, and is now teasing us with what to expect
News
28 Oct 2026
New Nissan Sentra Spec-V Concept is the kind of exciting car we’ve been missing
New Nissan Sentra Spec-V Concept - front 3/4

New Nissan Sentra Spec-V Concept is the kind of exciting car we’ve been missing

The special version of the Sentra headlines a trio of cars Nissan is bringing to the SEMA show in Las Vegas
News
28 Oct 2026

Most Popular

Honda CR-V prices slashed by thousands, ZR-V gets cheaper too
2026 Honda CR-V - front cornering

Honda CR-V prices slashed by thousands, ZR-V gets cheaper too

Honda has revealed updated pricing for the CR-V and ZR-V models, with the latter getting a particularly chunky discount
News
2 Nov 2026
New Renault Megane to take on the Tesla Model Y with a radical makeover
Renault Megane - front quarter exclusive image Avarvarii

New Renault Megane to take on the Tesla Model Y with a radical makeover

Hi-tech ‘software-defined’ C-segment model heralds a new design direction for Renault as the firm works to achieve a 465-mile range
News
2 Nov 2026
New Fiat Topolino Dolcevita arrives as dinky electric convertible for £9,500
Fiat Topolino Dolcevita - front 3/4

New Fiat Topolino Dolcevita arrives as dinky electric convertible for £9,500

The cute electric quadricycle can now be ordered as a convertible for a small additional outlay
News
3 Nov 2026

Find a car with the experts