Skip advert
Advertisement

Toyota to launch Europe-specific hybrid and electric car platform

Toyota’s new ‘E3’ architecture will cater for different electrified powertrains in one vehicle according to market conditions, claims the firm’s European CEO

Best new cars coming 2022 - Toyota BZ4X

Toyota will increase the powertrain flexibility of its future European models with a single platform able to accommodate hybrid, plug-in hybrid and fully electric propulsion, according to the firm’s European CEO, Matt Harrison. 

Dubbed the E3 platform, it will reportedly combine various elements of Toyota’s global compact platform (TNGA-C) and the e-TNGA platform used in the company’s forthcoming electric-only models. 

Toyota currently doesn’t have the capability to build EV-only models in Europe, and the new E3 architecture - said to stand for emotion, engagement and energy - combines elements from existing platforms manufactured on this continent, which would give the brand the ability to produce pure-electric cars here.

Advertisement - Article continues below

As it stands, the firm’s only pure EV - the forthcoming bZ4X crossover - will be built in Japan and imported.

The new platform will, it is claimed, allow Toyota to build a mixture of hybrid and EV-powered models at its plants in Turkey and Derbyshire, UK, in the near-future. Nothing is confirmed, but it is thought that models such as the next-generation C-HR would be prime candidates for the E3 platform, allowing them to feature various electrified powertrains to suit the needs of different customers. 

“We are convinced that the journey to carbon neutrality will not be only electric, it will be eclectic - that is to say, it will embrace multiple technologies and fuels which all lead to the same destination,”  Toyota’s European CEO, Matt Harrison, told Automotive News Europe. 

By basing the new platform partly on existing structures within the brand, Toyota can minimise costs and timeframes for launching new models, It can also use existing factory lines with less adaptation required - the Turkish and British plants already build TNGA-C based models, such as the Corolla, and have a combined output of more than 450,000 units a year.

The strategy is similar to that of the Stellantis group, which sells a number of models with the choice of petrol, diesel, hybrid or fully electric powertrains. However, no model within the group is available with both EV and hybrid powertrain choices - individual brands must decide which electrified option suits its customers’ needs. 

Click here for our list of the best electric cars on sale right now...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Which cars qualify for the electric car grant? Full ECG list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

Which cars qualify for the electric car grant? Full ECG list with our best (and worst) picks

More than 40 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
7 May 2026
New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon
Toyota MR2 design render (watermarked)

New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon

The long-awaited Toyota lightweight sports car could get the Gazoo Racing ‘GR MR2’ name
News
6 Jan 2026
Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond

Here are the most important new cars from Audi, BMW, Dacia, Ferrari, Ford, Skoda and more that you need to know about
Best cars & vans
2 Jan 2026
Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last
90s heritage icons - header image

Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last

The nineties saw some big changes culturally, but also plenty of star cars. We brought together some of the decade’s icons
Car group tests
20 Dec 2025

Most Popular

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power
Toyota Yaris - front (watermarked)

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power

The new Toyota Yaris will arrive by 2028, and our exclusive images preview how it could look
News
5 May 2026
New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover
Freelander 8 - front

New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover

We get the scoop about a UK sales confirmation of the new joint-venture between Chery and Jaguar Land Rover
News
28 Apr 2026
Nissan Ariya gets a new look and a lower price
New Nissan Ariya facelift - front tracking

Nissan Ariya gets a new look and a lower price

Leaf-inspired styling for Nissan’s flagship EV as it looks to stay competitive
News
6 May 2026

Find a car with the experts