Skip advert
Advertisement

Suicidally, Jaguar is opening the door for Tesla and BYD to pick off the best of its dealerships

Mike Rutherford thinks it's been a difficult few months for the British car industry

Opinion - Jaguar

Those who live within, or know anything about, the UK will confirm that at times of crisis, Brits reach for the kettle and have a cuppa. ‘Keep Calm and Drink Tea’ is a national slogan.

So it’s a minor tragedy that Typhoo – a beverage brand and a British institution – has just fallen into administration due to the usual double whammy of dwindling customers and financial woes.

These are the sort of problems many vehicle manufacturers know well. For decades, Ford topped the UK car sales charts, but it’s now slumped to fifth place and has just announced 800 further job cuts in Britain. Traditionally, Vauxhall claimed the No.2 spot, but has now plummeted to 10th, and the latest atrocious news from the firm is that it’s killing off its Luton plant, which employs 1,100 production workers.

Advertisement - Article continues below

Jaguar – a motor car brand and another British institution – has sunk much closer to the foot of the sales league and is on course to reach rock bottom next year, when it will be making and selling no new cars at all. Where this leaves the jobs and salaries of the company’s thousands of production workers producing zilch isn’t clear. But we do know that around 75 per cent of the brand’s dealers will be booted out or will throw in the towel. Suicidally, Jaguar is opening the door for the likes of Tesla and BYD to pick off the best of those dealerships and target growth.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

And in view of that biggest, most momentous announcement of the year so far, surely we at least need to ask another massively important question: Can the £4billion gigafactory proposed by JLR’s owner Tata and expected to be subsidised by the dazed and confused UK Government, along with Somerset County Council, really be justified at that price, or indeed be located in that unlikely, awkward-to-get-to bottom left-hand corner of Britain where logistics might prove difficult?

Last week, I also questioned whether train and bus fanatic Louise Haigh was the right person with the appropriate job title – that of Transport Secretary – to lead ZEV mandate discussions and other potentially life-saving talks with the deeply troubled vehicle manufacturing industry. Now, she’s been publicly exposed as a “convicted fraudster” who “pleaded guilty to fraud by misrepresentation”.

Prime Minister Keir Starmer was aware of her conviction before making her a member of his Cabinet, appointing her to the top transport job and giving her a budget of billions to play with. Her replacement is Heidi Alexander, the former senior rail and cycling aid to car-hating London Mayor, Sadiq Khan.

I know we’re Busted Britain, but don’t we need and deserve something better than this?

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Find a car with the experts

Skip advert
Advertisement

Recommended

New Audi TT: electric sports car confirmed for the first time
Audi TT design render (watermarked)

New Audi TT: electric sports car confirmed for the first time

The TT looks set for a sensational comeback thanks to the latest electric technology shared with Porsche
News
16 Apr 2025
Hot new car products: the latest and greatest kit for your car
Osram Night Breaker 220

Hot new car products: the latest and greatest kit for your car

The latest additions to the world of automotive products from floor mats to dash cams...
Product reviews
15 Apr 2025
Buying a used car? Don’t let shoddy build quality catch you out
Opinion - build quality

Buying a used car? Don’t let shoddy build quality catch you out

Ellis Hyde explains why it’s worth paying extra attention to build quality when you’re choosing your next car
Opinion
10 Apr 2025
Hyundai’s N division isn’t axing petrol hot hatchbacks just yet
Hyundai i20 N - front action

Hyundai’s N division isn’t axing petrol hot hatchbacks just yet

Performance division’s VP says that it’s “not true” that the brand is going EV-only, hinting at hybrid-powered models to come
News
4 Apr 2025

Most Popular

Leapmotor B05 family hatch on route to the UK with sub-£30k price and 400-mile range
Leapmotor badge

Leapmotor B05 family hatch on route to the UK with sub-£30k price and 400-mile range

The Stellantis-backed brand will launch a Volkswagen ID.3-rivalling small car with almost 20 per cent more range
News
23 Apr 2025
New Renault Clio prepares for launch: And it's not an EV
Renault Clio Mk6 (camouflaged) - front 3/4 tracking

New Renault Clio prepares for launch: And it's not an EV

The Clio isn’t going anywhere despite the reemergence of the Renault 5
News
22 Apr 2025
New Subaru Outback is “simply unsellable in Europe” for one very simple reason…
Subaru Outback front 2025

New Subaru Outback is “simply unsellable in Europe” for one very simple reason…

Subaru has confirmed that the new seventh-generation Outback will not be coming to the UK, or anywhere in Europe for that matter
News
23 Apr 2025