Skip advert
Advertisement

Tesla boss Elon Musk is wrong to think a £25k electric car is pointless

Mike Rutherford wonders why it’s just so expensive to buy and run a car in 2024

Opinion - Tesla Model 2

Younger readers may find this hard to believe, but even two or three decades back, people in modestly paid jobs had the wedge to buy affordable homes. And they’d still have enough left over to pay for reasonably priced British Grand Prix tickets. And a budget of around £1 a day really could cover the cost of car insurance plus road tax (Vehicle Excise Duty) on their humble cars.  

Advertisement - Article continues below

My, how things have changed. Many of today’s youngsters seeking to purchase ‘places of their own’ are forced to live in DIY motorhomes equipped with bench-like beds, iffy showers, pongy portaloos and not much else. Exorbitantly priced entry tickets and parking fees are the new norm at Formula One weekends, and as for car insurance, I’ve long argued that it’s been the greatest rip-off of the modern motoring age, with petrol and diesel pumps at motorway service stations not far behind, along with every public charging point I’ve ever used.

But as quietly confirmed in last week’s Budget, VED prices will soon go through the roof. Admittedly from a low base, a 1,000 per cent rise will be imposed on some unsuspecting motorists. For others, the percentage increase will be lower at ‘only’ 100 per cent – but they’ll still end up paying £5,490 for the first year. That’s £457.50 a month. Also, since Government-sponsored and promoted motoring-related price hikes of between 100 and 1,000 per cent are now for real, how long before the toughest unions start demanding wage rises of similar magnitude for their members? 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

On the vehicle-manufacturing front, I heard worrying noises last week. Volkswagen did the unthinkable by announcing a 60 per cent plummet in profits and possible closure of plants (plural) in Germany and elsewhere. Something to do with the fact that Passat (born 1973), Golf (1974) and Polo (1975) are being deprioritised to make way for less desirable ID models? The ID. Buzz is certainly the only one that appeals to me.

Over at Jaguar, I reckon recent developments are even more worrying. Its ongoing “reimagining” and “resetting” processes have led the company to admit in recent days that from this month “new Jaguar sales will come to an end”, albeit with the promise of at least one factory-fresh model coming in 2026. With this in mind, for the next year or two, shouldn’t Jaguar stop calling itself a vehicle manufacturer and instead refer to itself as a used car dealer? I’m only asking. 

And I’m telling Tesla’s Elon Musk that he’s plain wrong when he says “I think having a regular £25k model is pointless”. Go on, admit it, Elon – you’re simply unable to compete with world-beating electric cars such as the sub-£23,000 Citroen e-C3 and Renault 5.

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

New Toyota Celica confirmed: mid-engined sports car gets famous name
New Toyota sports car testing - front angled

New Toyota Celica confirmed: mid-engined sports car gets famous name

The new lightweight sports car will mark the return of a famous Toyota name. We’ve driven it, and it’s been spotted once again testing in a motorsport…
News
3 Nov 2026
New Renault Megane to take on the Tesla Model Y with a radical makeover
Renault Megane - front quarter exclusive image Avarvarii

New Renault Megane to take on the Tesla Model Y with a radical makeover

Hi-tech ‘software-defined’ C-segment model heralds a new design direction for Renault as the firm works to achieve a 465-mile range
News
2 Nov 2026
Kia Sportage vs Jeep Compass: family SUV hybrids face-off
Kia Sportage vs Jeep Compass - front tracking

Kia Sportage vs Jeep Compass: family SUV hybrids face-off

The Jeep Compass is back for a third outing, with familiar styling and Stellantis underpinnings. Here, it takes on perennial-favourite family SUV, the…
Car group tests
31 Oct 2026
Chery and JLR to forge “deeper” links as Chinese giant aims to “become British”
Chery Tiggo 4 - front cornering

Chery and JLR to forge “deeper” links as Chinese giant aims to “become British”

In a roundtable interview, Chery’s chairman has told Auto Express of his desire to design, engineer and build cars in Britain
News
26 Oct 2026

Most Popular

Honda CR-V prices slashed by thousands, ZR-V gets cheaper too
2026 Honda CR-V - front cornering

Honda CR-V prices slashed by thousands, ZR-V gets cheaper too

Honda has revealed updated pricing for the CR-V and ZR-V models, with the latter getting a particularly chunky discount
News
2 Nov 2026
New Fiat Topolino Dolcevita arrives as dinky electric convertible for £9,500
Fiat Topolino Dolcevita - front 3/4

New Fiat Topolino Dolcevita arrives as dinky electric convertible for £9,500

The cute electric quadricycle can now be ordered as a convertible for a small additional outlay
News
3 Nov 2026
Best used premium electric cars 2026
Best used premium electric cars - header image

Best used premium electric cars 2026

If you’re after a high-quality, premium used EV, these are our top choices…
Best cars & vans
3 Nov 2026

Find a car with the experts