Skip advert
Advertisement

Tesla boss Elon Musk is wrong to think a £25k electric car is pointless

Mike Rutherford wonders why it’s just so expensive to buy and run a car in 2024

Opinion - Tesla Model 2

Younger readers may find this hard to believe, but even two or three decades back, people in modestly paid jobs had the wedge to buy affordable homes. And they’d still have enough left over to pay for reasonably priced British Grand Prix tickets. And a budget of around £1 a day really could cover the cost of car insurance plus road tax (Vehicle Excise Duty) on their humble cars.  

Advertisement - Article continues below

My, how things have changed. Many of today’s youngsters seeking to purchase ‘places of their own’ are forced to live in DIY motorhomes equipped with bench-like beds, iffy showers, pongy portaloos and not much else. Exorbitantly priced entry tickets and parking fees are the new norm at Formula One weekends, and as for car insurance, I’ve long argued that it’s been the greatest rip-off of the modern motoring age, with petrol and diesel pumps at motorway service stations not far behind, along with every public charging point I’ve ever used.

But as quietly confirmed in last week’s Budget, VED prices will soon go through the roof. Admittedly from a low base, a 1,000 per cent rise will be imposed on some unsuspecting motorists. For others, the percentage increase will be lower at ‘only’ 100 per cent – but they’ll still end up paying £5,490 for the first year. That’s £457.50 a month. Also, since Government-sponsored and promoted motoring-related price hikes of between 100 and 1,000 per cent are now for real, how long before the toughest unions start demanding wage rises of similar magnitude for their members? 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

On the vehicle-manufacturing front, I heard worrying noises last week. Volkswagen did the unthinkable by announcing a 60 per cent plummet in profits and possible closure of plants (plural) in Germany and elsewhere. Something to do with the fact that Passat (born 1973), Golf (1974) and Polo (1975) are being deprioritised to make way for less desirable ID models? The ID. Buzz is certainly the only one that appeals to me.

Over at Jaguar, I reckon recent developments are even more worrying. Its ongoing “reimagining” and “resetting” processes have led the company to admit in recent days that from this month “new Jaguar sales will come to an end”, albeit with the promise of at least one factory-fresh model coming in 2026. With this in mind, for the next year or two, shouldn’t Jaguar stop calling itself a vehicle manufacturer and instead refer to itself as a used car dealer? I’m only asking. 

And I’m telling Tesla’s Elon Musk that he’s plain wrong when he says “I think having a regular £25k model is pointless”. Go on, admit it, Elon – you’re simply unable to compete with world-beating electric cars such as the sub-£23,000 Citroen e-C3 and Renault 5.

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

Range Rover Electric and Dacia Spring are EV extremes but I've found the sweet spot
Opinion - EV sweet spot

Range Rover Electric and Dacia Spring are EV extremes but I've found the sweet spot

Mike Rutherford believes he's figured out the trick to getting the best EV bargain
Opinion
20 Sep 2026
Renault’s design future: concept car, new Rafale and new Scenic to aim for audacity
Renault 2026 Goodwood Festival of Speed

Renault’s design future: concept car, new Rafale and new Scenic to aim for audacity

Alexandre Malval, the new head of Renault brand design, vows to deliver family cars with personality, audacity and great proportions
Features
19 Sep 2026
Chinese cars now beat mainstream models on depreciation, just about
Omoda E5 and Jaecoo E5

Chinese cars now beat mainstream models on depreciation, just about

If you thought Chinese cars would depreciate hard, think again. They’re predicted to be fractionally ahead of non-Chinese brands for average retained …
News
18 Sep 2026
Rising prices are forcing us into older cars, don't tax them as well
Opinion - Rutherford don't tax older cars

Rising prices are forcing us into older cars, don't tax them as well

Mike Rutherford argues that the tougher emissions rules must reflect that millions of Brits rely on older cars every day
Opinion
13 Sep 2026

Most Popular

New Dodge Charger 2026 review: real US muscle makes some UK sense
Dodge Charger Sixpack - front cornering

New Dodge Charger 2026 review: real US muscle makes some UK sense

The Dodge Charger is both characterful and practical, but it's likely to be a rare sight on UK roads.
Road tests
17 Sep 2026
New Mercedes C-Class Electric gets a bittersweet range boost
Alastair Crooks with the Mercedes C-Class Electric

New Mercedes C-Class Electric gets a bittersweet range boost

New model has launched in Germany but won’t be coming to the UK
News
17 Sep 2026
Car Deal of the Day: A fully-loaded Range Rover Evoque is now just £455 a month
Range Rover Evoque P300e Autobiography - full width front

Car Deal of the Day: A fully-loaded Range Rover Evoque is now just £455 a month

Not often do we feature a Range Rover, but today is an exception. The top-spec Evoque is our Deal of the Day for 18 September.
News
18 Sep 2026

Find a car with the experts