Skip advert
Advertisement

“Faster manufacturing can bring a new wave of cheap EVs from Europe’s big players”

The Chinese may yet falter: quicker, more efficient production could see prices of European electric cars fall

Opinion – cheap EV manufacturing

Citroen is claiming the new e-C3 supermini will be 25 per cent quicker to build than its legacy small cars. This alone has the potential to cut costs and boost profitability almost overnight – and could signal the dawn of a new wave of affordable EVs.

Manufacturers have been sharing tech for decades. Perhaps the most famous example is the Volkswagen Group’s MQB platform, which underpinned everything from the sleek Audi TT to the family-friendly Skoda Kodiaq – plus lots more in between. Citroen’s Stellantis parent company is no stranger to the concept, either, with models of all shapes and sizes sitting on common architecture.

Advertisement - Article continues below

But the new cost-effective Smart Car Platform could be a true game changer. If Citroen’s calculations are correct, and it stays true to its initial pricing structure, the e-C3 will be one of the very cheapest electric cars on sale in Britain. More affordable even than the throng of Chinese newcomers – including the excellent MG4 and BYD Dolphin.

Consumers have long moaned about a lack of price parity when it comes to EV vs ICE, but Citroen’s new manufacturing techniques could well be the flickering light at the end of a very long tunnel. This is merely the beginning, too; Stellantis has already confirmed the Smart Platform will underpin the upcoming C3 Aircross – and we’ll likely see it form the basis for countless other value-focused models in the not-too-distant future.

It is, in effect, a licence to print money. If the corporate giant can get the dynamics right – we’ll find out in the spring whether the e-C3 is as cheerful as it is cheap – then there’s nothing stopping them fitting a dinky, retro-inspired body to the versatile chassis and adding a Fiat badge to the nose. Hey presto: you’ve got the next-generation Fiat Panda, with a profit margin even the hardiest bank managers would gawp at.

So here we are. As long as there’s substance to go with the e-C3’s style, and the maker’s claims of reduced complexity ring true, this could be the first in a lengthy line of desirable, affordable, European-built EVs.

Can't wait for a bargain EV? These are the cheapest electric cars on sale right now... 

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Find a car with the experts

Skip advert
Advertisement

Recommended

No matter who wins the election, we’ll keep pushing to get motorists the best deal
Opinion - election 2024

No matter who wins the election, we’ll keep pushing to get motorists the best deal

After the transport secretaries pitch for votes in our leaders’ debate, editor Paul Barker wonders what it could all mean for the motorist
News
27 Jun 2024
Raise a glass in memory of Nick Rielly, a Vauxhall and automotive industry legend
Nick Reilly standing next to an Opel Ampera

Raise a glass in memory of Nick Rielly, a Vauxhall and automotive industry legend

Editor Paul Barker remembers Nick Rielly, a giant figure of the British and International car industry who sadly died on Friday
Opinion
11 Jun 2024

Most Popular

EV affordability alarm! Running costs are £6k higher than for petrol cars, say car clubs
BYD Atto 3 - front cornering

EV affordability alarm! Running costs are £6k higher than for petrol cars, say car clubs

Running costs for car share club EVs are £6k higher than ICE equivalents according to new data
News
8 May 2025
New BMW 1 Series and electric i1 to target younger drivers with bold design
BMW 1 Series render - front

New BMW 1 Series and electric i1 to target younger drivers with bold design

The BMW 1 Series is set for a shake-up, with a Neue Klasse front end and a choice of hybrid or battery electric powertrains when it arrives in showroo…
News
7 May 2025
Car Deal of the Day: Volvo XC60 Black Edition is a mean-looking, posh SUV for under £450 a month
Volvo XC60 - full front

Car Deal of the Day: Volvo XC60 Black Edition is a mean-looking, posh SUV for under £450 a month

The XC60 is Volvo’s best-selling car, and loved by Brits. It’s our Deal of the Day for 6 May
News
6 May 2025