Skip advert
Advertisement

“The new MG Cyberster will cast its light across the brand’s whole range”

Editor-in-chief Steve Fowler thinks the new MG Cyberster will be used as a vital tool to further improve the brand's other models

Opinion - MG Cyberster

Did we ever really think we’d see the day when a new MG roadster would grace the front cover of Auto Express? We’ve teased it often enough and been asked about it often enough, but when it comes to the harsh realities of business, signing off an all-new, all-electric roadster takes some guts.

Advertisement - Article continues below

No matter how dewy-eyed we all get about them, roadsters don’t sell in big numbers. On their own, they’re not really going to boost the bottom line, which is why so few car makers produce them these days, preferring to churn out another SUV to please the shareholders.

But that’s not the point. Nobody is expecting the new MG Cyberster to break sales records. But what is expected is that it will make a big impact. I reckon it will do just that, shining a valuable light across the rest of the MG line-up that will provide a real boost to the business.

MG has clearly taken a leaf out of Mazda’s book. The MX-5 sells in tiny numbers compared with its heyday in the nineties. But as one Mazda engineer told me, there’s a bit of MX-5 in every Mazda – which is no bad thing. Whether that’s the feel of the gearshift or the steering feedback, Mazda’s little roadster plays a big part in the firm’s past, present and future.

The new incarnation of MG is one of the biggest sales successes of recent times. Huge growth has come off the back of great-value cars that buyers find really appealing. And I don’t blame them – I love the MG4 family hatch.

In musical terms, it’s now time for MG to move on to that difficult second album. How does it follow up the initial success with a new range of cars? Simple: sprinkle a bit of Cyberster stardust over it – just as Mazda does with the MX-5. It’s designed to make you want an MG more; to give the brand a lift. And I reckon it’ll do that brilliantly.

Do you agree with Steve? Let us know in the comments section...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Best sports cars to buy 2025
Best sports cars - header image

Best sports cars to buy 2025

Fun and thrills by the bucketload, these are the best sports cars for your money
Best cars & vans
30 Sep 2025
New MG Cyberster Black is a dark sign of things to come for the brand
Cyberster Black - front 3/4

New MG Cyberster Black is a dark sign of things to come for the brand

MG boss thinks special editions like this might be the ticket to keeping up demand for the electric sports car
News
10 Jul 2025
MG Cyberster review
MG Cyberster 2024 UK - front

MG Cyberster review

The MG Cyberster brings strong performance and eye-catching design, but is more open-topped grand tourer than MGB-style sports car
In-depth reviews
4 Mar 2025

Most Popular

Car Deal of the Day: Skoda Superb Estate iV PHEV can do it all for only £235 a month
Skoda Superb Estate - front full width image

Car Deal of the Day: Skoda Superb Estate iV PHEV can do it all for only £235 a month

Our Deal of the Day for Sunday 19 October is an award-winning family wagon at a price that’s very difficult to ignore
News
19 Oct 2025
Car Deal of the Day: The Vauxhall Frontera Electric feels like a trip back to the 1990s at this price
Vauxhall Frontera Electric - front cornering

Car Deal of the Day: The Vauxhall Frontera Electric feels like a trip back to the 1990s at this price

The Frontera Electric could be the perfect car for first-time EV families. It’s our Deal of the Day for October 21.
News
21 Oct 2025
New Omoda 4 revealed, and it looks like a Lamborghini Urus
Omoda 4 - reveal front

New Omoda 4 revealed, and it looks like a Lamborghini Urus

Funky new Omoda 4 breaks cover as a tech-forward rival to the VW T-Roc and Nissan Juke
News
20 Oct 2025