Skip advert
Advertisement

Infiniti M30d

Bold styling and endless kit make newcomer an intriguing proposition

When you launch a new brand into the crowded European car market, it’s hard to get noticed, but Infiniti isn’t afraid to be bold with its styling. The M saloon takes inspiration from the Essence concept car, which debuted at the 2009 Geneva Motor Show, and its flowing lines are supposed to give the appearance of a coupé. 

Advertisement - Article continues below

The end result isn’t entirely convincing, but look hard and there is a slight hint of Maserati Quattroporte about the front end, although the large grille and dated rear are a bit clumsy. One thing’s for sure, it’s a bigger car than the Lexus in every dimension, and the extra size is obvious on the inside. 

In the back, there’s plenty of headroom and noticeably more legroom than in its rival. The sumptuous leather seats wrap around you, and although the Lexus makes do with a tiny 330-litre boot, the Infiniti has a useful 450-litre capacity.

In the front, the seats offer excellent adjustment and while the cabin design is busy, there’s no questioning its quality. It’s incredibly well equipped as well. Despite this modernity, the analogue clock, sweeping dash design and plush quilted leather door panels give a dash of retro appeal. It’s a strange mix, but the Infiniti certainly feels like a premium car. Standard double glazing ensures superb isolation from road noise and every piece of trim is impeccably put together. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Used - available now

Cayenne

2018 Porsche

Cayenne

70,000 milesAutomaticPetrol4.8L

Cash £27,995
View Cayenne
AMG GLE 53

2026 Mercedes

AMG GLE 53

34,700 milesAutomaticPetrol3.0L

Cash £62,000
View AMG GLE 53
SX4 S-Cross

2019 Suzuki

SX4 S-Cross

31,108 milesManualPetrol1.4L

Cash £11,900
View SX4 S-Cross
A3 Sportback

2018 Audi

A3 Sportback

63,149 milesAutomaticPetrol1.5L

Cash £14,302
View A3 Sportback

On the road, the Infiniti’s smaller 18-inch alloy wheels aid ride comfort, as it’s more composed and controlled over bumpy tarmac than the Lexus. But anyone coming to the M from a class-leading contender such as the BMW 5-Series will lament the lack of body control and steering feel, and be disappointed by a harsh low-speed edge to the suspension. 

Advertisement - Article continues below

Still, the Infiniti doesn’t roll as much as its hybrid rival, plus it soaks up imperfections more effectively and has a more natural feel to its steering. The Drive Mode switch also allows you to fine-tune throttle and transmission sensitivity, but the differences are hard to spot.

The 3.0-litre diesel engine can’t match the combined thrust of the Lexus’ petrol engine and electric motor when it comes to outright acceleration, although it isn’t far behind, and refinement and throttle responses impress.

This oil-burner has already graced models from Nissan and Renault, and it features a number of upgrades in this guise.Unfortunately, the slow-shifting seven-speed automatic gearbox takes the edge off the experience. Unlike the CVT of the Lexus, you can shift manually, and there’s less fuss during kickdown, but this is one area where the best European cars really lead the way.

The braking figures weren’t particularly impressive, either, although the feel through the pedal here was significantly better than in the Lexus.

Hi-tech driving aids such as blind spot and forward collision warnings come as standard, as does adaptive cruise control. Typically, these features command a healthy premium. Buyers also get a high-end audio system, plus heated and cooled memory seats. 

With the firm pledging to offer the sort of customer care Lexus owners are used to, the Infiniti experience promises to be just as luxurious once you’ve taken delivery. Will that be enough to secure victory here?

Details

Chart position: 1
WHY: It is unfamiliar, but the latest M saloon was designed and built for Europe. Does this GT Premium model have the desirability and driver appeal to take on the establishment?

Skip advert
Advertisement

New & used car deals

Kia Sportage

Kia Sportage

RRP £28,085Avg. savings £3,144 off RRP*Used from £13,990
Skoda Kodiaq

Skoda Kodiaq

RRP £39,045Avg. savings £4,255 off RRP*Used from £11,195
Nissan Juke

Nissan Juke

RRP £19,805Avg. savings £4,626 off RRP*Used from £9,699
MG MG4

MG MG4

RRP £27,005Avg. savings £6,250 off RRP*Used from £8,690
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power
Toyota Yaris - front (watermarked)

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power

The new Toyota Yaris will arrive by 2028, and our exclusive images preview how it could look
News
5 May 2026
New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover
Freelander 8 - front

New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover

We get the scoop about a UK sales confirmation of the new joint-venture between Chery and Jaguar Land Rover
News
28 Apr 2026
New Skoda Epiq interior sketches lay a path to the big reveal
Skoda Epic interior

New Skoda Epiq interior sketches lay a path to the big reveal

Skoda releases images of the Epiq interior as the build up begins to the full reveal on May 19th 2026.
News
4 May 2026