Skip advert
Advertisement

Infiniti M30d

Bold styling and endless kit make newcomer an intriguing proposition

When you launch a new brand into the crowded European car market, it’s hard to get noticed, but Infiniti isn’t afraid to be bold with its styling. The M saloon takes inspiration from the Essence concept car, which debuted at the 2009 Geneva Motor Show, and its flowing lines are supposed to give the appearance of a coupé. 

Advertisement - Article continues below

The end result isn’t entirely convincing, but look hard and there is a slight hint of Maserati Quattroporte about the front end, although the large grille and dated rear are a bit clumsy. One thing’s for sure, it’s a bigger car than the Lexus in every dimension, and the extra size is obvious on the inside. 

In the back, there’s plenty of headroom and noticeably more legroom than in its rival. The sumptuous leather seats wrap around you, and although the Lexus makes do with a tiny 330-litre boot, the Infiniti has a useful 450-litre capacity.

In the front, the seats offer excellent adjustment and while the cabin design is busy, there’s no questioning its quality. It’s incredibly well equipped as well. Despite this modernity, the analogue clock, sweeping dash design and plush quilted leather door panels give a dash of retro appeal. It’s a strange mix, but the Infiniti certainly feels like a premium car. Standard double glazing ensures superb isolation from road noise and every piece of trim is impeccably put together. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Used - available now

Model 3

2021 Tesla

Model 3

55,186 milesAutomaticElectric

Cash £14,995
View Model 3
308

2016 Peugeot

308

54,627 milesManualDiesel1.6L

Cash £7,145
View 308
Adam

2019 Vauxhall

Adam

84,018 milesManualPetrol1.2L

Cash £5,495
View Adam
308 SW

2020 Peugeot

308 SW

111,502 milesManualDiesel1.5L

Cash £4,499
View 308 SW

On the road, the Infiniti’s smaller 18-inch alloy wheels aid ride comfort, as it’s more composed and controlled over bumpy tarmac than the Lexus. But anyone coming to the M from a class-leading contender such as the BMW 5-Series will lament the lack of body control and steering feel, and be disappointed by a harsh low-speed edge to the suspension. 

Advertisement - Article continues below

Still, the Infiniti doesn’t roll as much as its hybrid rival, plus it soaks up imperfections more effectively and has a more natural feel to its steering. The Drive Mode switch also allows you to fine-tune throttle and transmission sensitivity, but the differences are hard to spot.

The 3.0-litre diesel engine can’t match the combined thrust of the Lexus’ petrol engine and electric motor when it comes to outright acceleration, although it isn’t far behind, and refinement and throttle responses impress.

This oil-burner has already graced models from Nissan and Renault, and it features a number of upgrades in this guise.Unfortunately, the slow-shifting seven-speed automatic gearbox takes the edge off the experience. Unlike the CVT of the Lexus, you can shift manually, and there’s less fuss during kickdown, but this is one area where the best European cars really lead the way.

The braking figures weren’t particularly impressive, either, although the feel through the pedal here was significantly better than in the Lexus.

Hi-tech driving aids such as blind spot and forward collision warnings come as standard, as does adaptive cruise control. Typically, these features command a healthy premium. Buyers also get a high-end audio system, plus heated and cooled memory seats. 

With the firm pledging to offer the sort of customer care Lexus owners are used to, the Infiniti experience promises to be just as luxurious once you’ve taken delivery. Will that be enough to secure victory here?

Details

Chart position: 1
WHY: It is unfamiliar, but the latest M saloon was designed and built for Europe. Does this GT Premium model have the desirability and driver appeal to take on the establishment?

Skip advert
Advertisement

New & used car deals

Omoda 5

Omoda 5

RRP £23,990Avg. savings £1,481 off RRP*
Nissan Qashqai

Nissan Qashqai

RRP £27,415Avg. savings £6,037 off RRP*Used from £10,399
Nissan Juke

Nissan Juke

RRP £19,785Avg. savings £4,644 off RRP*Used from £9,295
Renault Clio

Renault Clio

RRP £16,160Avg. savings £3,085 off RRP*Used from £7,195
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Some Chinese car brands are doomed to disappear, warns Skoda boss
Skoda Kodiaq - front cornering

Some Chinese car brands are doomed to disappear, warns Skoda boss

Skoda’s sales and marketing boss warns “there will be a consolidation” of the number of Chinese car brands around
News
3 Feb 2026
New Kia EV1 electric city car on the way to rival the Renault Twingo
Kia EV1 - front (watermarked)

New Kia EV1 electric city car on the way to rival the Renault Twingo

Kia's design boss lifts the lid on plans for a Renault Twingo and Volkswagen ID. Lupo rival, and our exclusive images preview how the EV1 could look
News
2 Feb 2026
Meet Renault’s new SUV: a Dacia Duster but not as we know it…
Renault Duster - front

Meet Renault’s new SUV: a Dacia Duster but not as we know it…

Posher inside and out and with more headroom, welcome to the upside down world of the Indian Duster
News
26 Jan 2026