Skip advert
Advertisement

BMW 7-series vs Mercedes S-Class

It builds the ultimate driving machines, but does BMW make the ultimate luxury car? We pitch the all-new 7-Series against the Mercedes S-Class to find out.

BMW 7-series

t takes a special car to claim the top spot in the luxury class. Not only does it need to be supremely comfortable to drive, but it must also offer first-class accommodation in the rear. Outside of the realms of the super-rich Rolls-Royce and Maybach arena, Mercedes’ S-Class has ruled the roost since its launch in 2005.

Advertisement - Article continues below

Its blend of seamless ride and hand-crafted build quality has left rivals trailing in virtually every area. But coming second is not something BMW’s engineers are used to. The new 7-Series aims to take the luxury car crown from one of the best in the business.

The controversial lines of the previous-generation model have been ironed out to leave a more conventional shape, while the fresh interior takes the BMW’s comfort to an all-new level.

Add the kind of technology that wouldn’t go amiss in a car driven by James Bond, and you should have a mesmerising luxury saloon.

Here we bring the two arch rivals together in an exclusive test. Our Mercedes is a long-wheelbase S320 CDI – the ultimate premium Merc. The stretched version of the diesel 7-Series won’t be added to the range until next year, so for now we slip into the standard car to see if it can claim one of the most coveted class titles in the world.

Verdict

Both of our contenders have been built with one simple aim in mind: to be the best car in the world. There’s no doubt that the new BMW 7-Series is a strong candidate for that accolade. It’s packed with cutting-edge technology, while also being beautifully built, spacious and great to drive. It has amazingly low running costs for this sector, too.

But the bland looks are a disappointment, while its relative lack of refinement is a big oversight for such a luxurious model.

You certainly can’t fault the hushed and cosseting nature of the Mercedes. There’s also a real sense of occasion to the S-Class, whether you’re travelling in the back or sitting behind the wheel. What’s more, the Merc feels as if it has been engineered without compromise. When money is no object, the S-Class still reigns supreme.

Skip advert
Advertisement

New & used car deals

BMW 7 Series

BMW 7 Series

RRP £105,710Avg. savings £14,862 off RRP*Used from £17,995
Dacia Spring

Dacia Spring

RRP £14,995Avg. savings £3,158 off RRP*
Audi A3

Audi A3

RRP £26,295Avg. savings £3,274 off RRP*Used from £10,395
Volkswagen Polo

Volkswagen Polo

RRP £15,255Avg. savings £1,864 off RRP*Used from £6,495
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Dacia’s baby EV due in 12 months with a tiny £15k price tag
Dacia £15k EV design render

Dacia’s baby EV due in 12 months with a tiny £15k price tag

Dacia's new model will be developed in double-quick time, and it'll be built in Europe to avoid China tariffs
News
24 Jul 2025
Renault will “stick to the plan” as it hits number 2 in Europe
Renault 5 - front static

Renault will “stick to the plan” as it hits number 2 in Europe

Renault has no plans to fight Volkswagen for sales supremacy, despite huge growth in EV sales due to new Renault 5
News
23 Jul 2025
New MG IM6 review: the EV to finally tame Tesla
MG IM6 - front

New MG IM6 review: the EV to finally tame Tesla

The new MG IM6 boasts a dual-motor set-up with an astonishing 741bhp
Road tests
23 Jul 2025