Skip advert
Advertisement

Audi Prologue concept first drive review

We take a drive in Audi's jaw-dropping Prologue concept car fresh from the LA Motor Show stand

It's only a concept car but the Audi Prologue concept serves as a fascinating insight into where Audi as a brand is headed. The advanced technology and innovative design speak of a car manufacturer bristling with confidence, while the V8 engine adds old-school muscle to keep the traditionalists happy.

The Audi Prologue concept may be a priceless piece of motor show metal, but it’s far from just a pretty face. Audi didn’t fit it with a 598bhp 4.0 Biturbo V8 for no reason, and Auto Express has driven it.

Advertisement - Article continues below

Hot off the LA Motor Show stand, the striking newcomer is only a few millimetres shorter than a Mercedes S-Class saloon, but that slippery and sculpted design helps to mask this size well. Huge touch-sensitive doors swing open and allow access to one of the most technologically advanced car cabins ever created.

You sit low, peering over the cascading bonnet. The Virtual Cockpit in the all-new TT is still a revolutionary piece of tech, but Audi has taken it to the next level with the Prologue. The 3D display has real visual depth with colours and content that change depending upon driving style.

The V8 thunders into life at the touch of a button. A new exhaust system delivers a deep burble at idle and a progressively more raucous exhaust note as the revs build.

It’s an addictive soundtrack but engineers tell us it’s just a little too loud for any production car. Based around part of the new architecture which will underpin the next-generation Audi A8 due in 2016, the Prologue feels refined and more like a production model than it’s space age looks suggest.

Even with huge 22-inch alloy wheels it didn’t make a fuss over broken tarmac. Although the throttle delivers a thunderous soundtrack, there is a throttle mapping issue which makes accessing power form the 4.0-litre V8 difficult to modulate. But let’s not forget the Prologue is still a concept and far from the finished article. 

You can just about feel the rear-wheel steering come into play, gently helping the nose tuck into bends. But our test route around Beverly Hills provided little in the way dynamically challenging tarmac. Yet, all of the visual and mechanical features will in some form or another filter down into future production Audi models. The Audi A8 will be the first, with the A6 and A7 to follow suit. A flagship A9 coupe is in the works and this is only our first taste of what’s to come.

Skip advert
Advertisement

New & used car deals

Dacia Spring

Dacia Spring

RRP £14,995Avg. savings £3,297 off RRP*
Volkswagen Polo

Volkswagen Polo

RRP £15,255Avg. savings £1,864 off RRP*Used from £8,495
Volkswagen Tiguan

Volkswagen Tiguan

RRP £35,385Avg. savings £2,818 off RRP*Used from £15,450
Hyundai Tucson

Hyundai Tucson

RRP £29,820Avg. savings £5,028 off RRP*Used from £14,260
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Best car tyres to buy now 2025: top tyres tested and reviewed
Auto Express Summer Tyre Test 2025 - header image showing a Volkswagen Golf undergoing wet weather cornering

Best car tyres to buy now 2025: top tyres tested and reviewed

Nine brands go head to head in our annual test, but which one should you put on your car?
Product group tests
13 Aug 2025
Car Deal of the Day: Bag a desirable plug-in hybrid BMW X3 M Sport for less than £380 a month
BMW X3 - full width, front

Car Deal of the Day: Bag a desirable plug-in hybrid BMW X3 M Sport for less than £380 a month

The new BMW X3 is fresh out of the blocks, but you can already lease a well-specced one for an eye-opening £378 a month. It’s our Car Deal of the Day …
News
17 Aug 2025
What cars qualify for the electric car grant? Full list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

What cars qualify for the electric car grant? Full list with our best (and worst) picks

More than 20 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever growing list?
News
15 Aug 2025