Skip advert
Advertisement

New Toyota Century SUV: sporty GRMN and convertible versions in the offing

Toyota’s iconic Century name enters the luxury SUV market for the first time but it’s not coming to the UK

If you were a Japanese businessman or high-ranking politician over the last few decades, chances are you had a Toyota Century luxury saloon to whisk you around. Now, Toyota has unveiled an SUV to sit alongside the saloon and it looks like there will be a hot GRMN variant and even a drop-top Century cabriolet in the fullness of time.

Advertisement - Article continues below

Toyota claims the new Century SUV will still offer the “dignity, quietness, and ride comfort befitting a Century.” However, at a global premiere event Toyota announced a GRMN Century on stage and a picture of a cabriolet. Like the regular Century limousine and SUV they won’t be sold in the UK. 

The Century’s reputation for luxury in an elegant three-box limousine bodystyle is well known and it certainly looks like the SUV will continue this trend for opulence in a fresh body style.

Along with the Century SUV’s size, a starting price of 25m yen in Japan (around £135,000) makes it a rival for large luxury SUVs like the Mercedes GLS and BMW X7. The Toyota takes a different approach to luxury than is the norm in this class though, just as the Century limousine did in competition with the Mercedes S-Class and BMW 7 Series.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Toyota calls the Century SUV a ‘chauffeur car’ but if you do find yourself at the helm there’s a plug-in hybrid 3.5-litre V6 providing “exhilarating acceleration performance” - actual performance figures haven’t been revealed yet. The hybrid 5.0-litre V8 option from the saloon hasn’t been carried over. There’s also four-wheel steering, all-wheel drive and Toyota claims torsional rigidity has been over the saloon - although we’re sure most Century SUV owners will hardly feel these changes from the back seat. 

Advertisement - Article continues below

Inside, the steering wheel features the Century badge rather than a Toyota one and there’s a large infotainment screen on the dash taken from Lexus, but there are still physical switches and buttons for the climate controls and other core functions.  

The SUV is a four-seater rather than a five-seater like the limousine and Toyota has clearly focused on giving back-seat passengers an easy time when getting in and out. The doors open to an unusually wide 75-degree angle and there’s a generous side step.

The GRMN version we’ve seen uses sliding doors for even easier access and this will be an option on the standard car. To help differentiate it as the sportier model, the GRMN also gets black trim pieces on the exterior, bespoke wheels, red brake calipers and a two-tone paint job with the lower section in black. It’s not known if the GRMN will receive more power than the standard car. A cabriolet Century was also teased during the Century’s unveiling which, unlike the drop-top versions of the Volkswagen T-Roc and Range Rover Evoque SUVs, retains the rear doors.

Once you’re in the back of the Toyota Century SUV you’ll find fully reclinable seats and a bespoke audio system aided by noise-reducing clear laminated glass that separates the cabin side from the cargo area. There are also TV screens for the rear passengers as well as a central fridge.

What do you think of the new Toyota Century? Let us know in the comments below...

Skip advert
Advertisement
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

Find a car with the experts

Skip advert
Advertisement

Recommended

Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular
Opinion - British cars

Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular

Tom Jervis explains everything you need to consider if you want to buy British with your next car
Opinion
16 Oct 2025
New Gazoo Racing Toyota GT will be revealed on December 4th
Toyota GT prototype at Goodwood 2025

New Gazoo Racing Toyota GT will be revealed on December 4th

Toyota will return to the supercar class, on road and track, with a V8 bellow
News
16 Oct 2025
Toyota’s Century brand may go global as an ultra high-end rival to Bentley and Rolls-Royce
Toyota Century - grill

Toyota’s Century brand may go global as an ultra high-end rival to Bentley and Rolls-Royce

Does Toyota’s Century brand have the history to rival Britain’s best luxury car badges? The bosses certainly think so…
News
16 Oct 2025
What cars qualify for the electric car grant? Full ECG car list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

What cars qualify for the electric car grant? Full ECG car list with our best (and worst) picks

Over 40 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
16 Oct 2025

Most Popular

Who needs hybrids? Diesel Skoda breaks world record with 1,759 miles on one tank
Record breaking Skoda Superb fuel run - car driven by Rally driver Miko Marczyk

Who needs hybrids? Diesel Skoda breaks world record with 1,759 miles on one tank

Rally driver Miko Marczyk has driven from Poland to Paris (and back) in a diesel Skoda Superb
News
24 Oct 2025
New Jaguar GT shows off more of its controversial and crucial design
Jaguar Type 00 - front 3/4

New Jaguar GT shows off more of its controversial and crucial design

It’s been a long time coming, but Jag’s groundbreaking re-brand is getting closer to fruition
News
21 Oct 2025
Used car leasing boom: drivers can cash-in as firms scramble for EV depreciation life raft
Finance contract, car key and calculator on desk

Used car leasing boom: drivers can cash-in as firms scramble for EV depreciation life raft

The number of used car leases taken out in Q2 of 2025 rose by 166 per cent compared with the same period last year
News
22 Oct 2025