Skip advert
Advertisement

Ford reveals future tech plans in Detroit

Driverless cars tested in winter for the first time, plus FordPass concierge service and wearable tech integration plans revealed

FordPass loogo

Revealed on the opening day of the Detroit Motor Show, Ford has announced the first snow tests of its autonomous vehicle fleet – a world first for driverless cars.

Ford will also debut a raft of innovations at the North American International Auto Show, including a mobile concierge service called FordPass, and new wearable technology that aims to make drivers safer in their vehicles.

Winter weather testing of driverless cars

Ford is undergoing crucial winter weather testing in Michigan, USA, including within its purpose build ‘Mcity’ compound – a 32-acre, full-scale simulated real-world environment at the University of Michigan.

Advertisement - Article continues below

Jim McBride, Ford’s technical leader for autonomous vehicles, said: “It’s one thing for a car to drive itself in perfect weather. It’s quite another to do so when the car’s sensors can’t see the road because it’s covered in snow.”

New Ford Edge on sale now priced from £29,995

The system uses LiDAR rather than GPS, which can identify the car’s exact location to within an accuracy of 10mm. It emits short pulses of laser light to allow the vehicle to precisely create a real-time high-definition 3D image of what’s around it. However, in snow, this setup can’t function properly – which is where Ford’s hi-res maps come into play.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

The maps, created in clear, sunny weather, come loaded with information including road markings, signs, landmarks and topography. The details garnered in daylight can then be used in adverse conditions such as fog or snow.

FordPass to rival Vauxhall's OnStar

Also in Detroit, Ford announced a new concierge-style service aimed at Vauxhall’s innovative OnStar system – designed to do for car owners ‘what iTunes did for music fans’.

FordPass members can talk to personal mobility assistants day or night to ‘help resolve mobility challenges’. This includes mapping a more efficient route to their destination, finding parking and even paying for it in advance. In the future, services will include ride sharing, car sharing and ‘multimodal transportation’.

FordPass app dashboard

“FordPass is about convenience,” said Stephen Odell, Ford executive vice president for global marketing, sales and service. “We’re connecting customers with the world, making it all incredibly easy.”

Advertisement - Article continues below

Membership is free for Ford owners and non-owners alike, and it launches – initially in the US – in April. Europe will follow later this year.

Wearable tech to prevent drowsiness at the wheel

Elsewhere at the show, Ford will reveal new research into wearable technology that can connect with your car to ensure you’re fit to drive. Scientists and engineers are working to integrate smartwatches with cars, to enable driver assist technology to predict things like drowsiness or stress.

“As more consumers embrace smart watches, glasses and fitness bands, we hope to develop future applications that work with those devices to enhance in-car functionality and driver awareness,” said Gary Strumolo, global manager for vehicle design and infotronics, Ford Research and Advanced Engineering.

All the news from the Consumer Electronics Show 2016

Things like lane-keep assist could become more sensitive if the owner’s smartwatch sends data to the vehicle regarding a lack of sleep the night before. If the adaptive cruise control system is engaged, the software could automatically increase the recommended distance from the car in front, too, to give the driver some ‘breathing room’.

Do you think it’s important to test driverless cars in the snow? Would you like your smartwatch to dictate how you drive? Let us know in the comments below…

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Find a car with the experts

Skip advert
Advertisement

Recommended

Best fast Fords - the greatest high-performance cars ever built by the Blue Oval
Best fast Fords

Best fast Fords - the greatest high-performance cars ever built by the Blue Oval

We reveal our favourites, from hot hatches to coupés and track legends
Best cars & vans
19 Jun 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
13 Jun 2025
Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
29 May 2025
The best ever popemobiles
Best ever popemobiles

The best ever popemobiles

For nearly 100 years Popes have had bespoke transport – here we chart the astonishing history of the popemobile
Best cars & vans
8 May 2025

Most Popular

Toyota GR Corolla hot hatch is on the way to the UK
Toyota GR Corolla - front cornering

Toyota GR Corolla hot hatch is on the way to the UK

The success of the GR Yaris has persuaded Toyota that there’s room in its UK range for the high performance Corolla
News
19 Jun 2025
Citroen recall sees owners told to stop driving “immediately”
Citroen C3 Mk2 - front tracking

Citroen recall sees owners told to stop driving “immediately”

A ‘Stop-drive’ order has been issued by Citroen following a fatality that may have been caused by a faulty Takata airbag
News
20 Jun 2025
Car Deal of the Day: Blistering BMW M135 for a bargain £301 a month
BMW M135 xDrive - front cornering

Car Deal of the Day: Blistering BMW M135 for a bargain £301 a month

Not many hot hatchbacks are as complete as BMW’s recently updated M135. It’s our Deal of the Day for 19 June.
News
19 Jun 2025