Skip advert
Advertisement

General Motors unveils the Cruise Origin, its first autonomous car

Cruise, GMs self-driving vehicle brand, has revealed its first product – an autonomous all-electric taxi called the Cruise Origin

Cruise, General Motors’ self-driving vehicle project, has unveiled its first fully autonomous car. Called the Origin, it’s an all-electric, four-seat pod, which the company says will form the basis of its forthcoming urban ride-hailing service.

The idea is that, instead of owning your own car, you pay for a seat on the Cruise Origin, saving yourself the trouble of dealing with urban traffic. Eventually, the company aims to have a fleet of vehicles constantly touring around each city, ready to offer transport.

Advertisement - Article continues below

All you need to know about autonomous cars

Cruise also assures us that the Origin is far safer than a conventional car, thanks to an array of sensors which can supposedly keep track of obstacles and pedestrians in 360-degree space around the vehicle – even if they’re obscured by rain or fog.

There’s also a high level of redundancy in the vehicle’s autonomous driving system, so there shouldn’t be a single point of failure across the Origin’s sensing and computing network – which is important because there’s no option for a back-up human driver.

The design of the Cruise Origin was led by the company’s desire to maximise passenger comfort and practicality. Styling-wise, it’s little more than a cuboid on wheels – although this has allowed the brand’s engineers to push the seats over the front and rear axles, which they say allows plenty of leg-room for passengers.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

The vehicle’s door opening is low to the ground and three times larger than that of an average car, which Cruise says makes it easier for passengers to get into. Also, the doors slide open rather than hinge outwards, making the vehicle safer for passing cyclists and bikers.

As passengers won’t engage with the Origin’s drivetrain, Cruise hasn’t released any details on the vehicle’s power output or performance. Instead, the company focuses on the Origin’s reliability and value, claiming each example will have a life-span of more than one million miles and save each passenger up to $5,000 per year when compared to a normal car.

The Origin is based on an all-new, modular all-electric platform, built by General Motors, which Cruise says will be upgradeable over the vehicle’s life-span. As such, any improved sensors, batteries or motors can be retro-fitted after the vehicle has been sold, which Cruise says will keep their cars away from the scrap-heap, making them better for the planet.

Pricing information, fare rates and an official on-sale date for the Cruise Origin are all yet to be confirmed. The Origin was originally due to reach the US market at the end of last year, although legislative issues prevented the launch.

What do you make of the Cruise Origin? Let us know in the comments section below...

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power
Toyota Yaris - front (watermarked)

New Toyota Yaris: next-gen supermini to embrace hybrid and EV power

The new Toyota Yaris will arrive by 2028, and our exclusive images preview how it could look
News
5 May 2026
New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover
Freelander 8 - front

New Freelander 8: huge SUV is coming to the UK, just don’t call it a Land Rover

We get the scoop about a UK sales confirmation of the new joint-venture between Chery and Jaguar Land Rover
News
28 Apr 2026
Nissan Ariya gets a new look and a lower price
New Nissan Ariya facelift - front tracking

Nissan Ariya gets a new look and a lower price

Leaf-inspired styling for Nissan’s flagship EV as it looks to stay competitive
News
6 May 2026

Find a car with the experts