Skip advert
Advertisement

'The Japanese have finally found their design mojo again'

The Tokyo Motor Show showcased how much Japanese car design has made a comeback, says editor-in-chief Steve Fowler

OPINION Mitsubishi

The Tokyo Motor Show has always been the time when the Japanese car makers come to town with some of their weirdest and wackiest concepts, most of which are destined never to see the light of day.

But this year’s show was different, due to the fact that many of the designs we saw actually have production intent. Japanese car manufacturers, it seems, are showing more confidence in Japanese design.

Advertisement - Article continues below

• Concept cars: the greatest concept car designs of all time

So I tip my hat to Toyota, who seemed determined to announce itself in Tokyo as a mobility solution provider rather than a car company. But the cars it did show – and those in showrooms already – have an increasing sense of style that we wouldn’t have expected just a few years ago. 

Then there’s Mitsubishi, still slightly over-obsessed with chrome, but with what design chief Tsunehiro Kunimoto describes as “very aggressive design”, highlighted by the Mi-Tech concept. It’s one of the stars of the Tokyo show and previews a new ASX small SUV. Whether you like the bluff-fronted looks of the Mitsubishis we’ll see in the future is up to you, but we can guarantee they’ll look like nothing else.

Lexus’ LF-30 concept won’t make production, but it highlights a level of design making the brand ever-more attractive to buyers. And Nissan’s Ariya EV is another great-looking car that’ll be in showrooms in a couple of years.

Mazda had a stand full of some of the most beautiful cars you can get from any brand this side of Aston Martin. The clever MX-30 EV is another to add to the list.

And Suzuki showed its Waku SPO concept, with a look that one designer told me could make it onto production cars. Imagine a Suzuki Swift looking like that!

Sadly Honda didn’t get the memo. The new Jazz does what a Jazz needs to do, but boy does it look dull – especially sat next to the fabulous Honda e. What a shame a little of that car didn’t rub off on the new Jazz.

Do you agree with Steve? Let us know your thoughts in the comments below...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New Volkswagen ID.3 Match 2025 review: attractive price boosts EV’s appeal
Volkswagen ID.3 Pure Match - front

New Volkswagen ID.3 Match 2025 review: attractive price boosts EV’s appeal

The value-focused Volkswagen ID.3 Match performs well and is easy to live with
Road tests
28 Apr 2025