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George Armitage

As a content editor for Auto Express, George Armitage edits and creates content to keep readers up to date on the latest trends in the motoring world and help them find their next car. Since joining the team in March 2024, George has blended his background in luxury performance car sales with his experience as a freelance journalist and classic car restorer to bring a genuine passion for all things automotive to his work. George is focused on producing engaging, informative content that helps readers navigate everything from electric vehicles to the latest in car tech and the UK car market.

George says…

"Working at Auto Express is a dream come true. I love sharing my passion for cars with readers and creating content that’s both informative and engaging. From the exciting sports cars I grew up seeing to the impressive electric vehicles now on sale, writing about the evolving car world is a privilege. Being part of a brand that readers trust makes it even more rewarding, and I’m always striving to make the website as helpful and inspiring as possible."

George Armitage’s main areas of expertise

  • Electric and hybrid vehicles
  • Car sales and the motoring industry
  • Sports cars and performance vehicles
  • Classic cars and car restoration

George Armitage Q&A…

Q: What was your first car?
A: My first car was an Alfa Romeo 156 1.6. I bought it sight unseen on eBay for £400, and it turned out to be an absolute nightmare. It lasted just four months before everything fell apart, and in the end, the engine and brakes simultaneously failed which meant that I had to run it into a tree to stop it. Not the best start to car ownership!

Q: What is your dream car?
A: It's a tough one, but if I had to choose, an affordable dream car would be the Jaguar F-Type V6S with a manual gearbox. I drove one at an event in Majorca, and the sound was just incredible. A slightly less realistic dream car would be the Porsche 718 Cayman GT4 with a manual. It’s got perfect balance and a seriously addictive engine; I could happily own one of those and never look at another car. But, if I’m dreaming big, the 1950s Mercedes-Benz 300SL with gullwing doors is a car I have been dreaming about since I was a child and is still one of the most beautiful and iconic cars ever made – it’s the stuff of legend.

Q: If you could change one thing about cars, driving, or the car industry today, what would it be?
A: I’d love to see more manufacturers focusing on building cars for driving enthusiasts. Right now, fewer companies are making lightweight, simple sports cars with a manual gearbox. Instead, it’s all about cramming-in new tech and gadgets. What I’d love to see is more cars that focus on the basics – lightweight, fun to drive, and designed to make you smile behind the wheel

Social media and e-mail

Car Deal of the Day: an Audi Q5 for £391 a month will make you talk of the town
Audi Q5 - front cornering

Car Deal of the Day: an Audi Q5 for £391 a month will make you talk of the town

The Audi Q5 is one of the most desirable SUVs on the road. It’s our Deal of the Day for 13 March.
News
13 Mar 2026
Car Deal of the Day: 503bhp BYD Seal is a power per pound bargain at £276 a month
BYD Seal - front cornering

Car Deal of the Day: 503bhp BYD Seal is a power per pound bargain at £276 a month

BYD’s take on the Tesla Model 3 is looking seriously good value right now. It’s our Deal of the Day for 12 March.
News
12 Mar 2026
Car Deal of the Day: Genesis GV70 is posh and left-field SUV for just £389 a month
Genesis GV70 - cornering

Car Deal of the Day: Genesis GV70 is posh and left-field SUV for just £389 a month

The GV70 really stands out from the usual premium SUV competition. It’s our Deal of the Day for 11 March.
News
11 Mar 2026
Car Deal of the Day: the stylish Jaecoo E5 for just £212 a month
Jaecoo E5

Car Deal of the Day: the stylish Jaecoo E5 for just £212 a month

The Jaecoo E5 has a premium look for a bargain-basement price. It’s our Deal of the Day for 10 March.
News
10 Mar 2026
Car Deal of the Day: Family-size Nissan X-Trail for less than a smaller Qashqai
Nissan X-Trail - front corner left

Car Deal of the Day: Family-size Nissan X-Trail for less than a smaller Qashqai

The Nissan X-Trail is an excellent family car, and is our Deal of the Day for 9 March.
News
9 Mar 2026
Car Deal of the Day: MG ZS gives a taste of SUV life for just £156 a month
MG ZS - front cornering

Car Deal of the Day: MG ZS gives a taste of SUV life for just £156 a month

The MG ZS offers a lot for family-car buyers, but at a very low price. It’s our Deal of the Day for 3 March.
News
3 Mar 2026
Car Deal of the Day: Get your hands on a BYD Atto 3 for less than £190 a month
BYD Atto 3 - front cornering

Car Deal of the Day: Get your hands on a BYD Atto 3 for less than £190 a month

There’s a new BYD Atto 3 Evo on the way, which means the current car is as cheap as chips. It’s our Deal of the Day for 2 March.
News
2 Mar 2026
Car Deal of the Day: Renault Rafale at £203 a month is SUV for supermini money
Renault Rafale - front corner

Car Deal of the Day: Renault Rafale at £203 a month is SUV for supermini money

The Renault Rafale mixes a head-turning design with a comfortable and refined driving experience. It’s our Deal of the Day for 27 February.
News
27 Feb 2026
Car Deal of the Day: Geely EX5 is an electric SUV with an attention-grabbing price
Geely EX5 - full front action

Car Deal of the Day: Geely EX5 is an electric SUV with an attention-grabbing price

Geely is another new Chinese brand to arrive in the UK, and it’s trying to grab your attention. Its EX5 is our Deal of the Day for 26 February.
News
26 Feb 2026
What is a hybrid car? Mild hybrids, full hybrids and plug-in hybrids explained
Hybrid badge

What is a hybrid car? Mild hybrids, full hybrids and plug-in hybrids explained

Hybrids are everywhere but with mild hybrids, full hybrids and plug-in hybrids all available, understanding the technology can be hard.
Tips & advice
26 Feb 2026
Car Deal of the Day: Top-selling Ford Puma for a rock-bottom £166 a month
Ford Puma - front corner left turn

Car Deal of the Day: Top-selling Ford Puma for a rock-bottom £166 a month

It’s been a while since the petrol Puma has been cheaper than its electric sister. It’s our Deal of the Day for 24 February.
News
24 Feb 2026
Car Deal of the Day: BMW i5 electric exec looks exceptional at £370 a month
BMW i5 - front cornering, right

Car Deal of the Day: BMW i5 electric exec looks exceptional at £370 a month

You’d better jump on this deal quickly, because at this price it won’t be around for long. The BMW i5 is our Deal of the Day for 23 February.
News
23 Feb 2026
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Car Deal of the Day: Funky Nissan Juke is a steal at £156 a month
Nissan Juke - left cornering

Car Deal of the Day: Funky Nissan Juke is a steal at £156 a month

While a new model is expected this year, the current car still offers a lot for not much cash. It’s our Deal of the Day for 18 February.
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18 Feb 2026
How to use the hard shoulder
motorway

How to use the hard shoulder

It's the emptiest lane on the UK's motorways, but do you know what you need to do if you stop on the hard shoulder? We explain all…
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17 Feb 2026
Slow punctures: should you repair them and what are the dangers?
Bridgestone DriveGuard run-flat

Slow punctures: should you repair them and what are the dangers?

Tips on what to do with a slow puncture on your car tyre. Is it safe to drive on and when you can repair it?
Tips & advice
17 Feb 2026
Car Deal of the Day: head-turning Ford Capri at £228 a month is a bonafide bargain
Ford Capri - front cornering

Car Deal of the Day: head-turning Ford Capri at £228 a month is a bonafide bargain

The revived Ford Capri offers a lot for families: space, speed, and a dollop of coupé-style. It’s our Deal of the Day for 16 February.
News
16 Feb 2026
Car Deal of the Day: 429bhp MG4 XPower is just £222 per month
MG4 EV XPower UK

Car Deal of the Day: 429bhp MG4 XPower is just £222 per month

The MG4 XPower offers explosive performance for a very low price. It’s our Deal of the Day for 13 February.
News
13 Feb 2026
Car Deal of the Day: Alfa Romeo Tonale is an Italian stallion for just £253 a month
Alfa Romeo Tonale - front angled

Car Deal of the Day: Alfa Romeo Tonale is an Italian stallion for just £253 a month

As family SUVs go, the Alfa Romeo Tonale is easily one of the most stylish around. It’s our Deal of the Day for 12 February.
News
12 Feb 2026
Car Deal of the Day: Posh but not pricey… Audi’s A3 is yours for a super-low £236 a month
Audi A3 - front cornering

Car Deal of the Day: Posh but not pricey… Audi’s A3 is yours for a super-low £236 a month

The Audi A3 is a high-ranking hatchback, but this price would make you think otherwise. It’s our Deal of the Day for 30 January.
News
30 Jan 2026
Safest cars for sale in the UK 2026
Safest cars - header image

Safest cars for sale in the UK 2026

These are the cars that have aced Euro NCAP’s safety testing
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27 Jan 2026
Car Deal of the Day: Extra-spicy Smart #1 Brabus is yours for a super-cool £226 a month
Smart #1 Brabus - front cornering

Car Deal of the Day: Extra-spicy Smart #1 Brabus is yours for a super-cool £226 a month

Compact but devastatingly quick, the Smart #1 Brabus is looking very affordable right now. It’s our Deal of the Day for 23 January.
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23 Jan 2026
Car Deal of the Day: Cupra Tavascan offers high performance for a surprisingly low cost
Cupra Tavascan – front cornering, left

Car Deal of the Day: Cupra Tavascan offers high performance for a surprisingly low cost

Cupra’s electric coupe-SUV is looking like great value for money right now, especially the top-spec VZ2. It’s our Deal of the Day for 19 January.
News
19 Jan 2026
Car Deal of the Day: Enjoy the good life in a Volvo XC90 for £530 a month
Volvo XC90 - front action

Car Deal of the Day: Enjoy the good life in a Volvo XC90 for £530 a month

The Volvo XC90 is rarely offered at a tempting price, so be quick with our Deal of the Day for January 16.
News
16 Jan 2026
Car Deal of the Day: BYD Dolphin Surf offers the EV experience at a tiny price
BYD Dolphin Surf - front cornering

Car Deal of the Day: BYD Dolphin Surf offers the EV experience at a tiny price

The BYD Dolphin Surf could be the ideal car for first-time EV buyers. It’s our Deal of the Day for 14 January.
News
14 Jan 2026
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How to control understeer and oversteer skids in your car
BMW oversteer

How to control understeer and oversteer skids in your car

Controlling a skid is something most drivers don't have to do often, but understanding understeer and oversteer is useful all the same
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7 Jan 2026
Want to have the most driving fun? Buy a manual sports car while you can
Opinion - manual sports cars

Want to have the most driving fun? Buy a manual sports car while you can

Auto Express’ content editor believes that, if you enjoy the sensation of driving, now is the time to buy a proper, manual sports car – before it’s to…
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1 Jan 2026
Best car news and reviews 2025: What happened in the world of cars?
Best car news and reviews 2025

Best car news and reviews 2025: What happened in the world of cars?

We look back at the biggest moments of 2025 in the wonderful world of cars
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31 Dec 2025
Car Deal of the Day: The posh Peugeot 3008 for £210 a month is a perfect Christmas gift
Peugeot E-3008 - front cornering

Car Deal of the Day: The posh Peugeot 3008 for £210 a month is a perfect Christmas gift

This is probably the cheapest the Peugeot 3008 has been all year. No wonder it’s our Deal of the Day for December 19.
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19 Dec 2025
Apple CarPlay: what is it, how does it work, and is it better than Android Auto?
iPhone connected to CarPlay in SEAT

Apple CarPlay: what is it, how does it work, and is it better than Android Auto?

Apple CarPlay allows users to safely use many of the features of their iPhone while driving. We explain how it works
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15 Dec 2025
Car Deal of the Day: Cheap means cheerful with the Hyundai i10 for £146 a month
Hyundai i10 - front cornering

Car Deal of the Day: Cheap means cheerful with the Hyundai i10 for £146 a month

It’s one of the cheapest cars available on the leasing market, but there’s more to the Hyundai i10 than just appealing prices. It’s our Deal of the D…
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3 Dec 2025
Used Car Hunter: automatic diesel premium saloons for £12,000
Car Hunter diesel saloons

Used Car Hunter: automatic diesel premium saloons for £12,000

Our Car Hunter has a budget of £12,000 to spend on a premium-badged family saloon
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3 Dec 2025
Black Friday Car Deal of the Day: Hurry… this Ford Puma Gen-E offer won’t be around for long
Ford Puma Gen-E - front action

Black Friday Car Deal of the Day: Hurry… this Ford Puma Gen-E offer won’t be around for long

It’s a top-seller for a reason. The Puma Gen-E mixes driving enjoyment with an efficient powertrain, and is our Deal of the Day for November 28.
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28 Nov 2025
Car Deal of the Day: Award-winning Skoda Elroq for a bargain £231 a month
Skoda Elroq - front cornering

Car Deal of the Day: Award-winning Skoda Elroq for a bargain £231 a month

The Skoda Elroq SUV is a show-stopping package, and hard to ignore at this price. It’s our Deal of the Day for November 14
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14 Nov 2025
Car Deal of the Day: Toyota Corolla Touring Sports is an efficient estate for just £207 a month
Toyota Corolla Touring Sports - full front

Car Deal of the Day: Toyota Corolla Touring Sports is an efficient estate for just £207 a month

The Corolla estate offers space and efficiency by the bucketload. It’s our Deal of the Day for November 13.
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13 Nov 2025
The Highway Code: What is it and how do I learn it?
Highway Code

The Highway Code: What is it and how do I learn it?

What you need to know about the Highway Code, where to find it and how to use it to pass your driving test
Tips & advice
11 Nov 2025