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George Armitage

As a content editor for Auto Express, George Armitage edits and creates content to keep readers up to date on the latest trends in the motoring world and help them find their next car. Since joining the team in March 2024, George has blended his background in luxury performance car sales with his experience as a freelance journalist and classic car restorer to bring a genuine passion for all things automotive to his work. George is focused on producing engaging, informative content that helps readers navigate everything from electric vehicles to the latest in car tech and the UK car market.

George says…

"Working at Auto Express is a dream come true. I love sharing my passion for cars with readers and creating content that’s both informative and engaging. From the exciting sports cars I grew up seeing to the impressive electric vehicles now on sale, writing about the evolving car world is a privilege. Being part of a brand that readers trust makes it even more rewarding, and I’m always striving to make the website as helpful and inspiring as possible."

George Armitage’s main areas of expertise

  • Electric and hybrid vehicles
  • Car sales and the motoring industry
  • Sports cars and performance vehicles
  • Classic cars and car restoration

George Armitage Q&A…

Q: What was your first car?
A: My first car was an Alfa Romeo 156 1.6. I bought it sight unseen on eBay for £400, and it turned out to be an absolute nightmare. It lasted just four months before everything fell apart, and in the end, the engine and brakes simultaneously failed which meant that I had to run it into a tree to stop it. Not the best start to car ownership!

Q: What is your dream car?
A: It's a tough one, but if I had to choose, an affordable dream car would be the Jaguar F-Type V6S with a manual gearbox. I drove one at an event in Majorca, and the sound was just incredible. A slightly less realistic dream car would be the Porsche 718 Cayman GT4 with a manual. It’s got perfect balance and a seriously addictive engine; I could happily own one of those and never look at another car. But, if I’m dreaming big, the 1950s Mercedes-Benz 300SL with gullwing doors is a car I have been dreaming about since I was a child and is still one of the most beautiful and iconic cars ever made – it’s the stuff of legend.

Q: If you could change one thing about cars, driving, or the car industry today, what would it be?
A: I’d love to see more manufacturers focusing on building cars for driving enthusiasts. Right now, fewer companies are making lightweight, simple sports cars with a manual gearbox. Instead, it’s all about cramming-in new tech and gadgets. What I’d love to see is more cars that focus on the basics – lightweight, fun to drive, and designed to make you smile behind the wheel

Social media and e-mail

Car Deal of the Day: a stylish Volvo XC40 for a cool £283 a month
Volvo XC40 - front full width

Car Deal of the Day: a stylish Volvo XC40 for a cool £283 a month

The Volvo XC40 is a very desirable premium SUV, especially at this price. It’s our Deal of the Day for March 20.
News
20 Mar 2026
Car Deal of the Day: Micra by name, micro by price! Nissan Micra now just £190 per month
Nissan Micra - front cornering, higher angle

Car Deal of the Day: Micra by name, micro by price! Nissan Micra now just £190 per month

The Renault 5’s sister is a real bargain right now. It’s our Deal of the Day for March 19.
News
19 Mar 2026
Car Deal of the Day: Clever hybrid Nissan Qashqai E-Power for a low £221 a month
Nissan Qashqai - front cornering

Car Deal of the Day: Clever hybrid Nissan Qashqai E-Power for a low £221 a month

It’s popular for a reason – the Nissan Qashqai is our Deal of the Day for March 18.
News
18 Mar 2026
Car Deal of the Day: get your retro kicks with the Renault 4 for just £146 a month
Renault 4 - front cornering

Car Deal of the Day: get your retro kicks with the Renault 4 for just £146 a month

The Renault 4 keeps getting cheaper and cheaper. It’s our Deal of the Day for March 17.
News
17 Mar 2026
Car Deal of the Day: an Audi Q5 for £391 a month will make you talk of the town
Audi Q5 - front cornering

Car Deal of the Day: an Audi Q5 for £391 a month will make you talk of the town

The Audi Q5 is one of the most desirable SUVs on the road. It’s our Deal of the Day for 13 March.
News
13 Mar 2026
Car Deal of the Day: 503bhp BYD Seal is a power per pound bargain at £276 a month
BYD Seal - front cornering

Car Deal of the Day: 503bhp BYD Seal is a power per pound bargain at £276 a month

BYD’s take on the Tesla Model 3 is looking seriously good value right now. It’s our Deal of the Day for 12 March.
News
12 Mar 2026
Car Deal of the Day: Genesis GV70 is posh and left-field SUV for just £389 a month
Genesis GV70 - cornering

Car Deal of the Day: Genesis GV70 is posh and left-field SUV for just £389 a month

The GV70 really stands out from the usual premium SUV competition. It’s our Deal of the Day for 11 March.
News
11 Mar 2026
Car Deal of the Day: the stylish Jaecoo E5 for just £212 a month
Jaecoo E5

Car Deal of the Day: the stylish Jaecoo E5 for just £212 a month

The Jaecoo E5 has a premium look for a bargain-basement price. It’s our Deal of the Day for 10 March.
News
10 Mar 2026
Car Deal of the Day: Family-size Nissan X-Trail for less than a smaller Qashqai
Nissan X-Trail - front corner left

Car Deal of the Day: Family-size Nissan X-Trail for less than a smaller Qashqai

The Nissan X-Trail is an excellent family car, and is our Deal of the Day for 9 March.
News
9 Mar 2026
Car Deal of the Day: MG ZS gives a taste of SUV life for just £156 a month
MG ZS - front cornering

Car Deal of the Day: MG ZS gives a taste of SUV life for just £156 a month

The MG ZS offers a lot for family-car buyers, but at a very low price. It’s our Deal of the Day for 3 March.
News
3 Mar 2026
Car Deal of the Day: Get your hands on a BYD Atto 3 for less than £190 a month
BYD Atto 3 - front cornering

Car Deal of the Day: Get your hands on a BYD Atto 3 for less than £190 a month

There’s a new BYD Atto 3 Evo on the way, which means the current car is as cheap as chips. It’s our Deal of the Day for 2 March.
News
2 Mar 2026
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Car Deal of the Day: Renault Rafale at £203 a month is SUV for supermini money
Renault Rafale - front corner

Car Deal of the Day: Renault Rafale at £203 a month is SUV for supermini money

The Renault Rafale mixes a head-turning design with a comfortable and refined driving experience. It’s our Deal of the Day for 27 February.
News
27 Feb 2026
Car Deal of the Day: Geely EX5 is an electric SUV with an attention-grabbing price
Geely EX5 - full front action

Car Deal of the Day: Geely EX5 is an electric SUV with an attention-grabbing price

Geely is another new Chinese brand to arrive in the UK, and it’s trying to grab your attention. Its EX5 is our Deal of the Day for 26 February.
News
26 Feb 2026
What is a hybrid car? Mild hybrids, full hybrids and plug-in hybrids explained
Hybrid badge

What is a hybrid car? Mild hybrids, full hybrids and plug-in hybrids explained

Hybrids are everywhere but with mild hybrids, full hybrids and plug-in hybrids all available, understanding the technology can be hard.
Tips & advice
26 Feb 2026
Car Deal of the Day: Volkswagen ID.7 Tourer is a true load-lugger for just £343 a month
Volkswagen ID.7 Tourer - front cornering alternative

Car Deal of the Day: Volkswagen ID.7 Tourer is a true load-lugger for just £343 a month

Roomy, well made and efficient, there’s a lot to like about the Volkswagen ID.7 Tourer. It’s our Deal of the Day for 25 February.
News
25 Feb 2026
Car Deal of the Day: Top-selling Ford Puma for a rock-bottom £166 a month
Ford Puma - front corner left turn

Car Deal of the Day: Top-selling Ford Puma for a rock-bottom £166 a month

It’s been a while since the petrol Puma has been cheaper than its electric sister. It’s our Deal of the Day for 24 February.
News
24 Feb 2026
Car Deal of the Day: BMW i5 electric exec looks exceptional at £370 a month
BMW i5 - front cornering, right

Car Deal of the Day: BMW i5 electric exec looks exceptional at £370 a month

You’d better jump on this deal quickly, because at this price it won’t be around for long. The BMW i5 is our Deal of the Day for 23 February.
News
23 Feb 2026
Car Deal of the Day: New Brit-built Nissan Leaf is great value at £296 a month
Nissan Leaf - front action

Car Deal of the Day: New Brit-built Nissan Leaf is great value at £296 a month

It hasn’t officially launched in the UK just yet, but the leasing offers are already arriving. It’s our Deal of the Day for 20 February.
News
20 Feb 2026
Car Deal of the Day: Funky Nissan Juke is a steal at £156 a month
Nissan Juke - left cornering

Car Deal of the Day: Funky Nissan Juke is a steal at £156 a month

While a new model is expected this year, the current car still offers a lot for not much cash. It’s our Deal of the Day for 18 February.
News
18 Feb 2026
Car Deal of the Day: Volkswagen Passat has all the toys for a bonkers £250 a month
Volkswagen Passat Estate UK - front action

Car Deal of the Day: Volkswagen Passat has all the toys for a bonkers £250 a month

The Passat has everything – space, style and the potential for some very low running costs. It’s our Deal of the Day for 17 February.
News
17 Feb 2026
How to use the hard shoulder
motorway

How to use the hard shoulder

It's the emptiest lane on the UK's motorways, but do you know what you need to do if you stop on the hard shoulder? We explain all…
Tips & advice
17 Feb 2026
Slow punctures: should you repair them and what are the dangers?
Bridgestone DriveGuard run-flat

Slow punctures: should you repair them and what are the dangers?

Tips on what to do with a slow puncture on your car tyre. Is it safe to drive on and when you can repair it?
Tips & advice
17 Feb 2026
Car Deal of the Day: head-turning Ford Capri at £228 a month is a bonafide bargain
Ford Capri - front cornering

Car Deal of the Day: head-turning Ford Capri at £228 a month is a bonafide bargain

The revived Ford Capri offers a lot for families: space, speed, and a dollop of coupé-style. It’s our Deal of the Day for 16 February.
News
16 Feb 2026
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Car Deal of the Day: 429bhp MG4 XPower is just £222 per month
MG4 EV XPower UK

Car Deal of the Day: 429bhp MG4 XPower is just £222 per month

The MG4 XPower offers explosive performance for a very low price. It’s our Deal of the Day for 13 February.
News
13 Feb 2026
Car Deal of the Day: Alfa Romeo Tonale is an Italian stallion for just £253 a month
Alfa Romeo Tonale - front angled

Car Deal of the Day: Alfa Romeo Tonale is an Italian stallion for just £253 a month

As family SUVs go, the Alfa Romeo Tonale is easily one of the most stylish around. It’s our Deal of the Day for 12 February.
News
12 Feb 2026
Car Deal of the Day: Volkswagen Polo is a classy choice at just £184 a month
Volkswagen Polo - front cornering

Car Deal of the Day: Volkswagen Polo is a classy choice at just £184 a month

The Polo has an enviable reputation for class and sophistication. It’s our Deal of the Day for 10 February.
News
10 Feb 2026
Car Deal of the Day: Stand out with an outstanding Peugeot 408 for £215 a month
Peugeot 408 PHEV - front end

Car Deal of the Day: Stand out with an outstanding Peugeot 408 for £215 a month

The Peugeot 408 is a real head-turner, but cheap to lease. It’s our Deal of the Day for 3 February.
News
3 Feb 2026
Car Deal of the Day: Posh but not pricey… Audi’s A3 is yours for a super-low £236 a month
Audi A3 - front cornering

Car Deal of the Day: Posh but not pricey… Audi’s A3 is yours for a super-low £236 a month

The Audi A3 is a high-ranking hatchback, but this price would make you think otherwise. It’s our Deal of the Day for 30 January.
News
30 Jan 2026
Car Deal of the Day: Chery Tiggo 7 for £185 a month will make you bounce with joy
Chery Tiggo 7 - front action

Car Deal of the Day: Chery Tiggo 7 for £185 a month will make you bounce with joy

Chery is quickly finding its feet in the UK with decent models such as the Tiggo 7. It’s our Deal of the Day for 28 January.
News
28 Jan 2026
Car Deal of the Day: Leapmotor B10 at £211 a month is no leap of faith
Leapmotor B10 on UK roads - front static

Car Deal of the Day: Leapmotor B10 at £211 a month is no leap of faith

Leapmotor is continuing its product launch with a small electric SUV called B10. It’s our Deal of the Day for 27 January.
News
27 Jan 2026
Safest cars for sale in the UK 2026
Safest cars - header image

Safest cars for sale in the UK 2026

These are the cars that have aced Euro NCAP’s safety testing
Best cars & vans
27 Jan 2026
Car Deal of the Day: Extra-spicy Smart #1 Brabus is yours for a super-cool £226 a month
Smart #1 Brabus - front cornering

Car Deal of the Day: Extra-spicy Smart #1 Brabus is yours for a super-cool £226 a month

Compact but devastatingly quick, the Smart #1 Brabus is looking very affordable right now. It’s our Deal of the Day for 23 January.
News
23 Jan 2026
Car Deal of the Day: Ultra-efficient MG3 hybrid for £154 a month
MG 3 Hybrid + long-term test - front tracking

Car Deal of the Day: Ultra-efficient MG3 hybrid for £154 a month

Superminis are few and far between these days, and full-hybrids are the rarest of the lot. The MG3 is our Deal of the Day for 21 January.
News
21 Jan 2026
Car Deal of the Day: Comfy Citroen C5 Aircross for a cool £188 a month
Citroen C5 Aircross - full front

Car Deal of the Day: Comfy Citroen C5 Aircross for a cool £188 a month

It may be brand new, but the Citroen C5 Aircross is currently the cheapest mid-sized family SUV on our marketplace. It’s our Deal of the Day for 20 J…
News
20 Jan 2026
Car Deal of the Day: Cupra Tavascan offers high performance for a surprisingly low cost
Cupra Tavascan – front cornering, left

Car Deal of the Day: Cupra Tavascan offers high performance for a surprisingly low cost

Cupra’s electric coupe-SUV is looking like great value for money right now, especially the top-spec VZ2. It’s our Deal of the Day for 19 January.
News
19 Jan 2026